Abu Dhabi Ministry of Culture and Tourism Expands Online Learning Program for Travel Industry
Launched a year ago as part of the COVID-19 response, more than 13,000 travel agents have signed up and 7,000 have completed the online course
Abu Dhabi, United Arab Emirates, August 23, 2021:The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) celebrates the first anniversary of its Abu Dhabi Specialists Online Learning Program by introducing new modules and markets for the innovative training device.
The program, which was launched just over a year ago as part of DCT Abu Dhabi’s response to the COVID-19 crisis, has seen all forms of physical promotional offers, workshops and of training courses moved to virtual platforms. It was designed to educate travel industry professionals, including front-liners, product managers, tour operators, travel agencies and home agents, on how to effectively promote Abu Dhabi.
Launched in May 2020, the e-learning has been successfully deployed in markets in 17 different countries and in seven different languages. To date, 13,670 candidates have registered for the course and over 7,000 have graduated as ‘Abu Dhabi Specialist’.
“We are really encouraged by the strong support from the global travel industry for this program and as such we will be launching additional learning modules and expanding into new markets in Switzerland and Israel,” a said HE Ali Hassan Al Shaiba, Executive Director of Marketing. and Tourism at DCT Abu Dhabi.
“Although the last year has been an extremely difficult time for the tourism industry, thanks to this innovative program we have always been able to connect with travel professionals from all over the world and help them understand why Abu Dhabi is a such an extraordinary destination. As we reopen ourselves to travelers from all over the world, we are confident that the program has increased awareness of Abu Dhabi’s amazing offers, which in turn will lead to increased sales activity and length of stay for travelers. visitors ”.
The investment in training and skills building confirms DCT Abu Dhabi’s commitment to support the travel industry in key source markets to provide quality advice and better service to customers who view Abu Dhabi as a travel destination. trip.
The program is part of DCT Abu Dhabi’s business marketing plan to ensure travel specialists have the right knowledge and tools to sell. In addition to the training aspects, specialists receive regular communications about the destination, invitations to events and access to marketing toolkits.
As Abu Dhabi’s reputation as a leisure destination continues to grow, travelers considering this destination can use the planning expertise offered by travel agents. By completing the program, agents gain the knowledge and tools to facilitate sales efforts and increase professionalism, which leads to better income opportunities, especially after understanding Abu Dhabi’s varied product offerings.
The enhanced program will include three new modules to equip officers with knowledge on:
- Expo 2020 Dubai: Opening on October 1, 2021, this six-month celebration of creativity, innovation and culture will bring the whole world together in one place. Expo 2020 will invite visitors from all over the world to participate in the creation of a new world by discovering life-changing innovations that will have a significant and positive impact on our planet and its people. Strategically placed between Abu Dhabi and Downtown Dubai, travel professionals will understand why the Expo 2020 packaging with Abu Dhabi’s product offerings will be a draw for their customers.
The Expo 2020 Dubai module provides a comprehensive overview, including the history of World Expos, the incredible Expo 2020 programming, including world-class events, art, culture and entertainment from over 190 participating countries, as well as breathtaking architecture and sensational gastronomy. Users will experience the overarching purpose of the Theme Pavilions and Expo of “Connecting Minds, Creating the Future”, as well as its commercial and MICE offering in a range of venues, including the Dubai Exhibition Center, Expo 2020. They will also learn how Expo The Legacy will endure as District 2020, a model global community of the future, after the Expo closes on March 31, 2022.
- Abu Dhabi as a destination for Meetings, Incentives, Conferences and Exhibitions (MICE): This module highlights the unique places Abu Dhabi has to offer for MICE groups, such as Qasr Al Hosn, Ferrari World Abu Dhabi, Warner Bros World Abu Dhabi and Etihad Arène. It also gives ideas for the different MICE activities that teams can experience during their stay in Abu Dhabi, such as kayaking at Louvre Abu Dhabi or through the mangroves, team building in theme parks on Yas Island, pearl diving, rooftop walks or zip lines at Ferrari. World Abu Dhabi, to name a few.
- Abu Dhabi Cultural Assets and Programs: The module will aim to enhance knowledge and understanding of Abu Dhabi cultural attractions and programs by covering the history of different cultural assets, visitor experience and what to expect during the visit, as well as highlighting cultural events such as the Abu Dhabi Culture Summit, among others.
The program is available in 17 markets (United States, Canada, United Kingdom, Ireland, France, Italy, Germany, Russia and CIS, China, India, Australia, New Zealand, Saudi Arabia, Kuwait, Oman, Bahrain and Qatar ) and in seven different languages (Arabic, English, German, French, Italian, Russian and Mandarin).
The new modules will gradually be rolled out in different markets and languages, and Abu Dhabi specialists will be awarded the “advanced” certification upon completion. More information on the Abu Dhabi Specialist Program is available at www.abudhabispecialist.com.
About the Ministry of Culture and Tourism – Abu Dhabi
Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) drives sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s broader global ambitions Dhabi. By working in partnership with the organizations that define the Emirate’s position as a premier international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the Emirate’s potential, coordinate efforts and investments, propose innovative solutions and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi’s vision is defined by the people, heritage and landscape of the Emirate. We are working to enhance Abu Dhabi’s status as a place of unparalleled authenticity, innovation and experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thinking.