French commerce

Brendon Peters appointed e-commerce director of Havas Market

Havas Media Group has appointed e-commerce major Brendon Peters as e-commerce director of Havas Market, the Group’s newest full-service e-commerce offering.

The key appointment will see Peters help develop Havas Market’s suite of commerce products across the full spectrum of Australian offering capabilities, including commerce consultancy, customer experience, e-commerce strategy and online market, execution strategies, operations, CRM and analytics.

Brendon Peters

Peters brings years of e-commerce experience to the newly created position, including as head of e-commerce at ASX-listed Noni B Group, head of e-commerce at House of Quirky, senior consultant at Practicology ANZ and Global E-Commerce Accelerator, International Model.


In April, Havas Media Group launched Havas Market, a full-service e-commerce offering for Australian brands. It aims to create effective digital shopping experiences that generate additional revenue for customers.

Virginia Hyland, CEO of Havas Media Group, said: “The appointment of Brendon Peters is a game-changer for Havas Media. He deeply understands the challenges of marketers and is one of Australia’s top e-commerce professionals. Brendon has extensive experience, both client and agency side, and a credible and unique perspective on how we can design and deliver a meaningful impact on a business as a proven partner.

“Over the past 12 months, we have grown and transformed some of Australia’s most loved brands in e-commerce. With Brendon joining the team, our clients will immediately benefit from his proven experience as they continue their e-commerce journey.

“He will work closely with clients to collaboratively solve complex business challenges and transform their e-commerce strategies to achieve tangible results, including generating incremental revenue. Another key part of Peters’ role will be to deliver end-to-end strategic recommendations across the entire e-commerce ecosystem.

Peters looks forward to helping clients take advantage of new and emerging opportunities as brands rapidly shift to online sales: “I am beyond excited to join Havas to elevate Havas Media’s e-commerce capability. We were able to draw on my experience working internally for brands, and more recently as an e-commerce consultant, to address the unique challenges our clients face.

“By putting the customer first, we create superior customer experiences across all channels for our customers – helping them achieve their goals, but also helping them understand their business needs at scale,” he said. he declares.

Havas Market is a bespoke iteration of Havas’ global e-commerce offering designed for the needs of the Australian market. Its capabilities have been fully integrated into the broader Havas Media business, ensuring e-commerce is seamlessly connected to a single communications approach and enhancing Havas’ ability to work with customers throughout the customer journey.

Last month, the French company Vivendi published its financial results for the first quarter of 2022, within it the reporting of the financial results of the Havas group.

The Havas group had an excellent start to the year with double-digit organic growth. For the first quarter of 2022, revenues were €591 million (A$881 million), up 17.7% compared to the first quarter of 2021.