French commerce

Coveris presents mono-material PE pet food bags for e-commerce | Article

Coveris has partnered with Ultra Premium Direct, a French premium natural pet food manufacturer, on mono-material and recyclable polyethylene (PE) bags for the PROTEIN BOOST pet food range.

Coveris says its MonoFlexE mono-material solution allows the PROTEIN BOOST range to be presented in pre-made bags made from PE, which would make the bags fully recyclable.

In addition, Coveris and Ultra Premium Direct claim that the new bag solution offers the same properties as standard PET/PE materials, including ensuring food preservation and freshness and retaining all the organoleptic properties of the kibble for better taste. .

The Ultra Premium Direct line of pet foods combines grain-free kibble with freeze-dried raw chicken and trout pieces. The company is looking to respond to the healthy lifestyle trend among pet owners in France, as well as the growing e-commerce market, with the PROTEIN BOOST range available for purchase online from December 2021.

Philippe Poudens, key account manager at Coveris, comments: “In order to meet the growing need for practicality, we have equipped our bags with a top slider to allow easy and secure opening and closing.

The new range, packaged in Coveris’ MonoFlexE solution, is available in two bag sizes: three kilograms and eight kilograms. According to the companies, the matte finish of the bag helps to highlight the graphic visuals, including the image of the dog of the French blogger Coralie, author of the blog Elles en Parlent, which promotes the new brand.

Clémence Lavenu, Product Manager at Ultra Premium Direct, adds: “We are delighted to collaborate with Coveris in the launch of our new PROTEIN BOOST range. With the French manufacture of our croquettes and packaging bags, we offer a product 100% made in France.

The new bags will be exhibited at the next Interzoo 2022 show, which will take place from 24and at 27and of May in Nuremberg, Germany. Coveris will be present at Stand 254, Hall 6.

Coveris previously partnered with French pet food manufacturer, Demavic, on a quadroseal bag for therapeutic kibbles for pets, also based on the MonoFlexE solution.