Dee’s Babycakes expands with new location on Clay Street – The Vicksburg Post
Dee’s Babycakes, a bakery owned by an 11-year-old Vicksburg resident, has expanded its business by moving to a new location that offers a new bakery item.
DéJonae Curtis was 9 when she started cooking at home and quickly became a sensation. Now, just two years later, she’s outgrown her house, her mall stand, and moved to a large bakery on Clay Street. Coming from a family of entrepreneurs, the Curtis family wanted a building in which several family members could work. DéJonae shares the entrance to her bakery with her father’s gymnasium.
“People feel starved of sweets after exercising and they smell the cakes that are made here,” said Rachel Curtis, DéJonae’s mother. “They say ‘Oh, I’m going to go work out and then have a cupcake.’ She has a sugar-free menu for her customers.
Thursday was the first day of a new item on Dee’s Babycakes menu: breakfast. With the new location, DéJonae has expanded its hours and menu to include “Dee’s Special,” which is French toast with a protein, oatmeal, muffins, chicken or sausage with a cookie and cups. of fruits. Rachel said the first day went well and better than expected.
“I posted a few pictures, but I guess people saw our cars outside and pulled over,” Rachel said.
With so many hours of the day devoted to her bakery, DéJonae can hardly stay away to do her homework. Her mother, Rebecca, said her daughter takes days off to focus on her homework, but she still manages to find her way around the kitchen. She is homeschooled, which allows her to pursue her passion while continuing her necessary studies.
“I want her to be still a child and enjoy life and not get bogged down, but she still finds her way here with us,” Rachel said.
DéJonae lets serve the breakfast menu to her grandmother and mother while she concentrates on school in the morning. Around noon, she goes to her storefront to take care of the bakery for the afternoon. DeJonae joked that her mom doesn’t know how to cook at all and she teaches her how to do everything step by step, just like she would if she was there during breakfast.
“If we don’t know how to do something, we call her up and say ‘Dee, how do you do that?’” Rachel said.
Even with the expanded menu and overtime, every Dee’s Babycakes recipe is still hers, and she has stayed true to her roots. Her frosting will forever be free of artificial food coloring and coloring and she said it will taste like any color you see, like strawberry for pink. DéJonae said her store still carries her “OG flavors,” the ones she started with at home: lemon buttercream, vanilla, unicorn, grapilicious and strawberry shortbread, among many other newer flavors.
For those who loved sampling one of Dee’s sweet treats while shopping at Vicksburg Mall, you’re not unlucky! Although the main location is now on Clay Street, Dee’s Babycakes will still be in the mall on Fridays and Saturdays from 1 p.m. to 7 p.m.
“I have come a long way in a short period of time,” said DéJonae. “It surprises me and gives me the impression that children can do whatever they want. I feel like I’m lucky to have everything I have. I don’t need to think about the things that I don’t have because I have a lot of them.
This is not DéJonae’s end goal. Even though she arrived at a young age, she intends to develop her business even further. DéJonae’s goal is to become a franchise and put their icing on grocery store shelves. Additionally, she wants to devote herself to others by helping them follow in her footsteps by pursuing their dreams.
“I see her future as an arts teacher,” Rachel said. “Teaching other young children before she grows up – not just how to cook, but to make them know you can do it regardless of your age. I want her to be a pillar in the community to show other young children that they can do it too.
Dee’s Babycakes also invests in others, donating a portion of their proceeds to various nonprofits. Originally, in her early days, DéJonae made weekly donations to cancer organizations, animal shelters and the Humane Society. However, now that its profits are greater, donations are made quarterly and have spread to all nonprofits and start-ups to invest in the dreams and passions of others. One day, she hopes to start her own non-profit organization to help other children become entrepreneurs themselves.
But no matter the size and distance of Dee’s Babycakes, one thing is for sure: its name will never change. DeJonae’s late aunt, who died of cancer, was nicknamed “Babycakes”.
“She’s one of the reasons I give back to cancer organizations,” DéJonae said. “I will keep the name forever. I will carry this name forever. I will have this photo (of my aunt) here forever.
Dee’s Babycakes is located at 2600 Clay St. The storefront is open Tuesdays, Thursdays, Fridays and Saturdays. Breakfast hours are 7 a.m. to 11 a.m. and desserts are served from 1 p.m. to 7 p.m. To stay up to date with store news, follow the Dee’s Babycakes Facebook page.