French commerce

Russian e-commerce wants Turkish products to fill the market left by the West

Turkish industry is famous in many fields, from textiles to technology, said the head of one of Russia’s largest e-commerce players, noting that their goal is to bring Turkish products to the Russian market. .

Ozon Global Director Stepan Gusamov told Anadolu Agency (AA) that they opened an office in Turkey regarding new opportunities created by various foreign brands leaving Russia and contacted many companies .

Many foreign brands left the Russian market after the Western sanctions imposed on the country during the invasion of Ukraine, described as a “special military operation” by the Kremlin.

Noting that brands that left the Russian market were replaced by new ones, Gusamov said: “Turkish industry is famous in many categories. Clothing, textiles and electronics. So we see a significant synergy here. We offer this network, which we have built up over many years, to serve Turkish sellers, with 19,000 outlets all over the country, which have a good, stable delivery rate and on-time delivery.

Commenting on the business model they offer to Turkish companies, Gusamov said: “For example, we have a partner on the Turkish side, this partner accepts the order, brings it to Russia, we buy it and then we distribute it to all our points of sale.This creates good potential for working with Russia.

He said Ozon is a major e-commerce player in the Russian market with $6 billion in revenue last year.

“There is a fairly large retail sector in Russia, it is the fifth largest in Europe after the UK, Germany, France and Italy,” he said, noting that the large The country’s population of 140 million also makes it an attractive market.

Explaining that many experts agree that more than half of products will be sold online in 10 to 15 years, Gusamov said: “Following recent events, we see that many brands have pulled out of the market , have ceased their activities or left. totally. Yet, as a marketplace, we are not seeing declining sales or customer departures. »

“According to our estimates, the average annual growth rate of e-commerce in Russia during the period 2022-2025 will be 18.73%, which means that the market is not yet completely saturated and that as a ‘technology company, the more goods you can supply, the better for Russian buyers and Turkish sellers,’ he said.

“I am convinced that the technology will significantly increase the flow of goods between Russia and Turkey.”

Gusamov pointed to the adaptation of people and businesses to the conditions, saying they grew by 140% on an annual basis in the first quarter.

“There are many reasons for this. People continue to live, buy and need products. Even if some brands leave, people continue to consume other products through lesser known brands,” a- he declared.

About 70% of Ozon’s revenue is made up of sales from our vendors, he said, which means vendors are also adapting to the new conditions.

Responding to the question whether they plan to operate as an e-commerce company in the Turkish market, Gusamov said: “We don’t think it’s unlikely, but our current goal is to bring products Turks on the Russian market. There are important and respected players operating in the Turkish e-commerce sector, who have established their own ecosystems and infrastructures.

Gusamov said that they are in contact with all e-commerce platforms and major players in Turkey and have also increased their interactions with logistics companies in the country.

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